How to do business in SEO
It is increasingly common for websites containing videos, mostly, they will do as links and videos hosted on YouTube or other similar portals. The effectiveness of the videos when attempting to place a keyword is very high, for this reason it is highly advisable to develop audiovisual content to help position our web. YouTube no longer a social network. As such, the content hosted there are seen by huge audiences. In the same way that the links on Twitter and Facebook have much more exposure than elsewhere, and therefore more relevant in making the ranking, the videos on YouTube have proven an excellent tool and search engine optimization seo.
However, the work is not simply upload the videos. It is essential to properly optimize this content to be easily found by our audience. The first is to define the keywords to target. Of course, we could use the same keywords we use on our website. However, perhaps they like to use tool that suggests YouTube for suggestions regarding the most appropriate keywords. It is worth remembering that YouTube has a PPC campaign proposal, which works the same way as Adwords. In future articles we will see how to plan and execute campaigns on YouTube.
Just select the keywords, it is best to include the title and description of our video. This will be the most direct way to influence the results of searches performed by users, ie to effectively match the video content that our users search Youtube. The titles of the videos should not exceed 120 characters, although the extent of the description can be extended up to 5000 characters. To include secondary keywords that help you find the video, there is no better choice than to work properly the video description.
We must remember that the YouTube audience, arrives on site for reasons of recreation or leisure. Very few people come to YouTube for promotional material, so try to give a bias of fun, humor, originality. As always in seo, and representative short titles will be preferred before long titles, and titles that invite users to click on the link, much more.
Now is the time to put the video link on our video. YouTube provides us with many technical possibilities to do so. Youtube offers a snippet of code that can be embedded in our pages is very simple, just copy and paste. If the page you try to put the link is a site built on WordPress, there are many plugins that allow us to put the video wherever we want: in a post, or in the sidebar.
The last step is to include this video on our Sitemap, which will this be visible to search engines. Again, if your site is created based on WordPress, and has a plugin that automatically builds the site map, this matter is resolved.