Social Media will increase in 2011
As continues to increase the use of social networks and media, by Internet users, there are many online sellers and merchants that are making the transition between mass marketing and traditional advertising, these new technologies information and communication.
In the U.S., at least, we are seeing this interesting dynamic, albeit slowly, for even as companies are taking no chances on new channels and strategies without knowing what will be the results.
It is estimated that by next year, four out of five U.S. companies with at least 100 employees, will take part in the marketing of social media, this according to data supplied by the firm remarketer.
That compared with 42% indicating the most recent previous studies, conducted in 2008. It is believed that this figure will continue to increase until 2012, when it reaches a peak.
Worldwide
These values reflect what could happen in America, but also is expected to also occur in Europe, Asia and Latin America. At least in the latter case, data from internet access, which are becoming more significant, will lead to consumers and businesses also employ more social networks for commercial purposes.
“Companies that have spent the last years, the gradual increase of domestic media, in the areas of social marketing and infrastructure, have to strengthen their presence on sites like Facebook and Twitter. This will lead to social media to new heights in 2011, “said Debra Aho Williamson, remarketer analyst and author of the new report” Social Media in the Marketing Mix: Budget for 2011. “
According to the expert, this foray into social media will evolve the way it handles the marketing and advertising of all media, including traditional channels.
Although in the case of Latin America and more specifically in Colombia, still seems to be little resistance from employers to engage in strategies for social media marketing, and you can glimpse an approach and at least an interest in knowing exactly what question.
Colombia is the Latin American country with the fastest growing Internet audience, so it becomes an interesting scenario for companies that already are present in social networks and for those who are thinking about it, both international and local.