General Business Solution

Archive for the ‘Sales’ Category

In all professions, experience separates us “newbies” of the “professionals”. Novices have little or no experience, and therefore often result in a fundamental error that would not be an experienced professional. For sales professionals, this means fewer customers, lost revenue and lower commissions. Only after she passed through the “school of hard knocks” must be part of the sales staff more efficient and earn more money. If you are a sales professional, make sure that these common mistakes:

Novices can not understand the needs of customers: The first thing I want to know anything with sales experience, what are the needs of perspective. They want to know what the problems of perspective, and what causes the pain. Only after the needs are clearly understood by the seller, they have a solution. Novices often want to sell their products or services before they understand the needs of potential customers. Experienced sales are clearly on the needs of beginning, both the sales person and perspective. So to avoid this rookie mistake, the questions perspective. Use open questions to allow the opportunity to explain your situation. If the prospect says your problem and confirm the need for a closed end (yes / no) question. Read the rest of this entry »

1. Tell him what you lose

It is not enough to tell your customer what they earn when you buy your product. Tell him what you lose if you do not buy it. Many people react more to fear of losing that desire to win. For example, say that health insurance does not only help provide quality health care, but avoids the need to sell your home to pay for that care.

2. Give a pleasant surprise

Just as an unpleasant surprise can kill a sale, a nice can help you close it. This is the case of unexpected extras, offered immediately before your prospect make the last action to complete a purchase. For example, report that the car you are about to purchase will receive a coupon to make it free polarized glasses. This kind of surprises helps eliminate last-minute hesitations.

3. Delivers the product quickly

The faster you can deliver your product or service, more sales. If you can not deliver all or part of your product immediately, add something that can. It can be something simple, like a series of tips related to your product, only available on your site to new customers.

4. Facilitates Purchase

The easier and quicker procurement process, the less chance that your customers give reverse its decision to purchase. Every step is not essential should be eliminated. This is of great importance in online transactions, in which the prospectus is always one click to leave your site (not back), or car sales on credit, in which several agencies will investigate prospects and always There is the possibility that another has a more simple and fast protocol.

5. Test, test and test

Make marketing activities in parallel to see which is more effective. For example, if you are sending emails to a promotional event with two different subject lines to see what works best. Do the same with the headlines of the ads, or two different newspapers.