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Billboards or billboard advertising and advertising service owned by PT Mandiri destroyed Multigrafindo method could (people I do not know) in several locations such as Red Cross Street billdboard Heroine ads in Jalan Pemuda Pancasila and Zein Hamid Bridjend Simpang Tritura (Titikuning) ad from Toyota showroom in the front office rather PT Multigrafindo. Responding to this, the president director of PT Multigrafindo Mandiri, Drs Rico Sihombing Mursalin Nasution lawyer when making a case report (LP) in Medan Poltabes say, not known when the vandalism occurred However the pad on Friday (8 / 4) this morning approximately at 08.00 am by one Wagiren staff and Hardiman told that the billboards in Simpang Tritura size of 5 × 10 meters and at Red Cross Road at the intersection Pawnshop exact size of 6 × 12 meters where Pinel or image advertising material can not be torn down until the method could be used in full and it must be replaced and losses estimated at 150 million. Read the rest of this entry »

Google has just launched Boost, a new advertising service in the search based on location of local business ads. Built in Google Place, Boost has launched in beta mode for the city of San Francisco, Houston and Chicago, but soon spread even more cities and locations.

Through this new online advertising, Google aims to improve local sponsored ads appear in results when users search for local businesses and services either through their own search engines such as Google maps.

So when users search using specific keywords, such as a restaurant with a city name, advertisement-sponsored local ads show relevant and related.

These ads may contain different sections of information such as company name, business address and phone number, and the new star rating system and the number of comments the user and the corresponding marker on the map.

This new system the Google ads that appear are considered to meet the new online advertising service based on up place, but in terms of performance and level of interest of the Google experience proved to a degree.

Advertising greater appeal to consumers, according to a study by the Online Publishers Association has studied the Internet reaction to any piece of online advertising when surfing. This study wanted to see if the reaction of Internet users for ads varies depending on their size. To do this, enter the subject of study in front of the screen with The New York Times, and they put a large chunk of the add

the conclusion is that digital advertising has been “stopping power” to capture people’s attention. Not just 96% see giant ads when they appear (which seems pretty hard to avoid), but 67% watched them in the first 10 seconds past the page, and then turned to look.

Furthermore, those who spend more than 10 seconds on the web and then see the ads “generate a strong emotional response.” This study took into account variables such as heartbeat and breathing, sweating or moving subjects. But the study did not compare the efficiency of the parts with smaller and less intrusive, or if there are ads that resulted from the purchase intention.